Global Certificate in Meetings & Business Events III

Course Dates:

• 3-7 April 2011 - Download Registration Form

To register for any of the above courses email the corresponding registration form to:

You will learn about:

Are you a meeting and business event project and team leader with a primary focus of leading the planning of the project and the project team? Are you responsible for doing the strategic planning of your projects? Delivering measurement results? Setting and analyzing your project finances?

Then you will also need to establish and maintain relationships with the project stakeholders and carry out the marketing and communication plan. This certificate program will provide you with learning and development opportunities that focus on leading your project and your project teams to a successful completion of the meeting and business event operations.

This certificate program will focus upon:

• Strategic planning, measurement and project finances
• Relationship management
• Creating project plans
• Managing the project team
• Marketing communications

Strategic Planning, Measurement and Project Finances

You need to lead your project team through the planning of your meetings and business events, and they look to you to give them strategic direction, to set the meeting objectives, to create the overall project plan. They expect you to lead them to a successful execution of the event.

Meetings and events are increasingly under scrutiny and the demonstration of results (whether financial or other) and clear measurement are now part of the job description of a project leader. This module will give you the tools to plan your projects strategically and to lead your team to success, as well as give you the tools to demonstrate the value of your meetings and business events through clear measurement, financial management, and reporting.

After participating in this session, you will be able to:

Strategic Planning for Projects

• Set meeting objectives.
• Perform trends and environmental scanning.
• Create and manage the project plan.
• Create and manage the sustainability plan.
• Determine the risk management plan.

Measurement

• Understand the importance of measurement.
• Identify and use the appropriate measurement models to reach the objectives of the meeting.
• Apply the appropriate analytics for measuring meeting objectives.

Project Finances

• Develop financial objectives and secure resources.
• Identify and allocate available financial resources.
• Develop a budget.
• Establish pricing.
• Establish financial controls and procedures.
• Manage cash flow.
• Deliver financial reporting.

 

Relationship Management

As a meeting and business event project leader, you need to engage with numerous stakeholders, both internal and external. You'll need to identify these stakeholders, assess them, and, most importantly, classify them. Who will get you attention, when, and for what?
Making sure your attendees' experience is unforgettable is one of the main reasons for holding your meeting or event. You will need to make sure everybody involved treats your attendees with the best service in mind. Sometimes you will need to have "crucial conversations" with your stakeholders (internal or external). In this module, you will learn how to go about making those conversations not only crucial, but easy.

After participating in this session, you will be able to:

• Engage stakeholders (identify, assess, classify).
• Manage attendance and customer service
• Have effective crucial conversations.
• Negotiate win-win outcomes.

Creating Project Plans

In this module, you will learn how to develop a project plan based on historical data, taking into account the desired results and objectives for your project. You will learn how to establish project milestones for your team and to identify and manage the critical path.

Based on your project objectives, you will also learn to identify the best way to reach you audience. You will look at the best structure and sequence for your program and select the program content and delivery formats, while understanding different audiences might retain information in different ways. You will touch upon the main principles of adult learning make the most impact with your attendees.

After participating in this session, you will be able to:

• Design an event to achieve meeting objectives.
• Establishing milestones and critical path.
• Apply the principles of meeting design and adult learning.
• Identify and apply alternative meeting formats.

Managing the Project Team

A project needs a lot of human resources to be successful. To acquire, train, and manage the staff and volunteers necessary for your meeting or business event requires specific skills.

After participating in this session, you will be able to:

• Acquire and train staff and volunteers.
• Manage workforce relations.

Marketing Communications

As John D. Rockefeller said, "Next to doing the right thing, the most important thing is to let people know you are doing the right thing." This module will teach you how to develop and implement a marketing plan, how to promote and advertise your project, and how to conduct appropriate public relations activities.

After participating in this session, you will be able to:

• Conduct situational analysis.
• Define target market segments.
• Develop positioning and an identity for event.
• Develop an integrated marketing strategy.
• Implement marketing plan.
• Develop an advertising plan.
• Develop cross-promotional activities.
• Conduct public relations activities.

Course Duration: Five (5) day training course

Language: Sufficient proficiency in English is required